We’re a creatively driven, full-service agency born and raised in Austin, TX.
On July 2, freedom will rev. Join @Dodge for their first-ever virtual launch this Thursday! twitter.com/CARandDRIVER/s…
We’re so excited for the awards we’ve won for our work on @PopeyesChicken over the past year. But beyond the awards, we’re incredibly proud of the amazing team that was able to make this happen. Without them, none of this would have been possible. https://t.co/oB3boyE4et
Thank you @DigidayAwards! Congrats to our incredible social team and @PopeyesChicken! twitter.com/DigidayAwards/…
Shout out to GSD&M’s social media dream team, @angelaIRL and Randy Romero, for sharing their experience at the @AdAge Young Creative Roundtable. Their leadership and honest dialogue supporting rising, diverse agency talent is critical to move our industry forward #AdAgeCreativity https://t.co/yBj1fnjS7o
Thank you @AICProducers and congrats @PopeyesChicken! twitter.com/AICProducers/s…
Thank you @AICProducers and congrats @PopeyesChicken! twitter.com/AICProducers/s…
A 5-word acceptance speech has never said so much. Congrats to the team for winning a Webby in Social: Food & Drink! https://t.co/Lh1WTcOyf3
Welcome back, racing fans. Join us in celebrating the return of NASCAR with the racing legend, @DaleJr. #Goodyear #OfficialTireOfNascar #NASCAR https://t.co/zcPJeOGq5S
For #EarthDay this year, we’ve partnered with @austinparksfdn to raise money to keep Austin beautiful. If you start a recurring donation today, you’ll receive a limited edition “Lucky To Be Here” hat designed by us with lots of love: austinparks.org/earthday https://t.co/DEi1j23vvu
For #EarthDay this year, we’ve partnered with @austinparksfdn to raise money to keep Austin beautiful. If you make a donation of $50 or more, you’ll receive a limited edition “Lucky To Be Here” hat designed by us with lots of love: austinparks.org/earthday https://t.co/qLwSBrXUK7
RT @austinparksfdn: Today we celebrate the planet we all call home. Happy #EarthDay, y'all! 🌎 Become a monthly donor today, and @GSDM wil…
Alright, alright, alright. Need some #MondayMotivation...to stay home? Matthew McConaughey says so. Support your community and those on the frontlines of this pandemic by social distancing and staying home. youtu.be/kXxoaalLfak
Austin takes care of their own. @MyABJ rounded up the many ways our community is coming together to help each other. Read up and join in if you can. #supportlocal #atx bit.ly/2xLS4gg
Texans take care of their own. If you can, stay home so those fighting on the frontlines can do their job and come back home. https://t.co/gjbUD6vkAD
All events slated to take place at GSD&M during the week of SXSW have been canceled. Please consider donating to the #StandWithAustin fund to help local businesses, service industry folks, artists and more who are taking a huge hit to their income. austincf.org/Stand-with-Aus… https://t.co/hiEeJNVCcI
Creative Director Leigh Browne, who’s tackled Super Bowl ads, earned a spot on Adweek’s #Creative100 and more talks about her first big break, the creative process and trends on #CreatorsAreUs. Read up. creatorsareus.org/2020/03/02/lei…
RT @atxconcert: Bloody Mary Morning is back!! Lineup: • @DevonGilfillian • @honeyharpers • @NaiaIzumi • @michiganderband • @SweetLizzyProj…
RT @hbcubotbrains: Angela Brown (@AngelaIRL), Senior Social Strategist at GSD&M (@GSDM) https://t.co/OT7qqmpupr
RT @hbcubotbrains: Our first #HBCUBotBrains + @sxsw 2020 panel is “Celebrities, Brands, and Cancel Culture.”⁣⁣ Meet us at the JW Marriott…
Texas! Today is the last day to vote early ahead of Super Tuesday on March 3. Let your voice be heard and find a polling location near you! https://t.co/SVDIRRDBbB
Wanna learn how to make #AR filters for Instagram and Snapchat? Then sign up for @AIGAAustin’s Grow Conference to sit in on Senior Art Director Alex Lang and Experience Strategist Jay Esteves’ panel and gain some knowledge. growwithaiga.org
 
You won't want to miss out. Sign up while you still can! https://t.co/cNi7aOJTKA
RT @adage: Subscriber exclusive: Announcing the 2020 Ad Age A-List & Creativity Awards Finalists ow.ly/HxwC50yu9Fu https://t.co/aGg05…
A two-word tweet led to an unprecedented cultural moment for Popeyes and now four finalist spots on @adage's A-List & Creativity Awards. Including our own Angela Brown & Randy Romero for Best Strategic Planner(s) of the Year, we couldn’t be more excited. adage.com/article/agency…
A two-worded tweet led to an unprecedented cultural moment for Popeyes and now four finalist spots on @adage's A-List + Creativity Awards. Including our own Angela Brown & Randy Romero for Best Strategic Planner(s) of the Year, we couldn’t be more excited. adage.com/article/agency…
Our reaction to our latest for @Universalorl and @UniStudios: woahhhhhh!! #LetyourselfWoah https://t.co/DuB5r5IavM
When we move, anything is possible. That’s the transformative power of forward motion. #Goodyear #MoreDriven https://t.co/Lsd6l5g9Ob
RT @ErinTheMiller: Culture & The Power of the Black Dollar here at ATX Black Women Talk Tech with powerhouses Janice Omadeke of @TheMentorM…
GSD&M’s social masters, Angela Brown and Randy Romero talk Black Twitter and its impact on culture with @Campaignmag. Read up to learn when brands should and shouldn’t interact with its creators. campaignlive.com/article/black-…
Associate Creative Director Dominique Monet took learnings from @3PercentConf in 2019 and dove into how mentorship has evolved, how agencies can advocate for employees and how everyone can learn no matter what career stage they’re in. Read up. 3percentmovement.com/article/what-d…
We laughed, cried and everything in between while watching this year’s batch of ads during the Big Game. How did your favorite spots rank on @USATODAY's Ad Meter? usatoday.com/story/sports/A…
Tonight @TheOneClub is hosting the Austin Chapter launch event featuring GSD&M's own Verenice Lopez. RSVP to hear what makes a portfolio stand out from some of #ATX's top creatives. oneclub.org/chapters/-aust…
RT @WildlifeLA: Happy we can help make a difference and thanks for including us! Wildlife helping wildlife.
In honor of #AustraliaDay, GSD&M & @WildlifeLA teamed up to support @WIRES_NSW, the largest wildlife rescue organization leading the charge against the worst bushfires in Australia’s history. The fires are far from over. Act now before it's too late. actforaustralia.org https://t.co/JyYcvWVxnu
RT @MUSEbyclio: That's What He Said: Lessons in Self-Branding From Michael Scott By Jeffrey Butterworth, a creative director at @GSDM ht…
What does Michael Scott have to do with personal branding? A lot. Creative Director Jeffrey Butterworth shares learnings on @MUSEbyclio. Read up. musebycl.io/film-tv/thats-…
RT @TheOneClub: On 30 Jan, join us for our Austin Chapter's launch event! Austin's best advertising creatives will share what they wish som…
Nominating Veronica to be an honorary Austinite. #ACLFest twitter.com/aclfestival/st…
Thrilled to announce Media Supervisor Kristen Anderson has been named to the 2020 Women to Watch in Digital Advertising by @viant_tech! Read up. viantinc.com/news/blog/the-…
Every American dream is as unique as you are and no matter what yours is, you’re going to need a plan. @NMFinancial is here to help. Check out the latest campaign on @AdAge. adage.com/creativity/wor…
Ahead of our holiday break, we spent time working with @magdaleneatx to create unique art pieces for their new space in Austin. Stay tuned for more in 2020! youtube.com/watch?v=TSDncn…
The ugly holiday sweater you didn’t know you needed. https://t.co/OGzsEPKe5p
2019? The year of the fried chicken sandwich according to @adage. Honored to be on this list with so many amazing moments from this year. #ChickenWars adage.com/article/cmo-st…
This year’s #Bloomberg50 by @business named the most influential people of 2019 in finance, tech, fashion and…sandwiches? That’s right – a familiar sandwich made the cut this year, making it the only inanimate object on the list. We love that. bloomberg.com/features/2019-…
ICYMI: We good. The dynamic duo dubbed “Rangela” chatted with @Essence about the Tweet that sparked a (chicken) war and the real star of the show: Black Twitter. Read up. essence.com/news/angela-br…
“We’re always trying to strike that balance between being relatable and being inclusive.” Social strategists Angela Brown and Randy Romero chatted with @TheRoot about the #ChickenWars, Black Twitter and connecting communities. Read up. thegrapevine.theroot.com/they-good-meet…
RT @CommArts: INSIGHTS: From Super Bowl commercials to Popeyes tweets, @GSDM’s Tom Hamling taps into the power of understanding who the aud…
For GSD&M's GCDs Bill Bayne and Bill Marceau, the G stands for 'Galactic.' @ThatJordanBrady sat down with @Bayne16thstate to chat process, problem solving and the common denominator: creativity. Press play and enjoy! jordanbrady.com/2019/10/17/gsd…
RT @3PercentConf: The first of our #3PercentConf wrap ups is out today! Dominique Monet from @GSDM gives us some takeaways from the first h…
Seeing our friend and partner Bruno Cardinali of @PopeyesChicken at the top of this year’s Adweek 50 is just extra sauce on the sandwich. The recognition is much deserved. adweek.com/brand-marketin…
RT @Adweek: The Adweek 50 honoree launched the chicken sandwich that started a cheeky social media war. nytv.to/5kzVy
#FridayGoodness: Recently, we attended the Texas Conference for Women and distilled a panel from the conference about personal branding into a blog for your viewing pleasure. Enjoy and click below. gsdm.com/defining-your-…
Some insights from #Brandweek and the #ChickenWars: Have the right people in the room, listen to your fans (and critics), know when to step back, and when something works, keep going. Read up on @adweek. adweek.com/brand-marketin…
RT @Adweek: What the Popeyes Chicken Sandwich can teach us about going viral and connecting with communities. nytv.to/GMmPd
We have the perfect podcast for your commute this week! GSD&M’s Tom Hamling sat down with @stefhamerlinck from Let’s Talk Branding to discuss the Chicken Wars, being First & Only and creating advertising with impact. Hit play and listen below. letstalkbranding.be/home/tomhamling
RT @stefhamerlinck: 'Y'all good? In this episode, I talk with Tom Hamling from @GSDM. He and his team inspired the epic 'Chicken wars' for…
"Fans can do things that the brand can’t." GSD&Mers Randy Romero and Tom Hamling share insight on the @PopeyesChicken #ChickenWars via @MyABJ. Read up below. bizjournals.com/austin/news/20…
RT @kirya_francis: Diversity Champion Max Rutherford shared how being youthful in mind and spirit keeps you relevant. #StayRelevant @3Perce…
RT @balleralert: #BlackGirlMagic: Angela Brown Of GSD&M Turned Popeyes’ Chicken Sandwich Into A Billion-Dollar Viral Phenomenon With One Tw…
RT @janicepsuter: On building your personal brand... “when you leave a room, what are the 3 things you want people to say about you” @JohnC…
RT @janicepsuter: “Give yourself permission to make YOU the priority (and hold yourself to it)” @jenbdasilva on Destigmatizing Mental Healt…
#ATX: We have another event for @atxdesignweek tonight! Come by GSD&M at 6:30 to learn more about designing with all humans in mind. More details below. #ADW19 facebook.com/events/9673009…
RT @Adweek: . @AngelaIRL took to the #brandweek stage with @fer_machado123 and @GodisRivera to talk about how @PopeyesChicken started a Twi…
Crispy. Juicy. Flavorful. We’re so proud of @AngelaIRL, @GodisRivera, & @fer_machado123 and the entire @PopeyesChicken team on their amazing chicken sandwich keynote. Signing off from #BrandWeek2019. ✌️ https://t.co/5SQL3oAin4
RT @fer_machado123: Huge pleasure to present at @Brandweek with the amazing @AngelaIRL and @GodisRivera. Go #Popeyes! #marketing https://t.…
Fernando Machado, Global CMO of Popeyes on social strategy as a brand on Twitter: “The brand behaves like a person. You need to understand how people behave on social platforms and brands should behave the same way.” — @fer_machado123
God-is Rivera, Global Director of Culture and Community at Twitter, on how the tweet went viral: “The culture of Black Twitter was ripe for this simple moment of shade. We stepped back and let Black Twitter and the entire internet do its thing.” — @GodisRivera #BrandWeek2019
Angela Brown, GSD&M Social Strategist, on the infamous y’all good tweet that kicked off the #chickensandwichwars: “We weren’t trying to be mean. It was just us checking up on them.” — @AngelaIRL #BrandWeek2019 https://t.co/Ci6VEh65ZP
Three of our favorite people cheering on @AngelaIRL and the @PopeyesChicken Social Team at @Brandweek. #BrandWeek2019 https://t.co/8RefHL6XqR
Three of our favorite people cheering on @AngelaIRL and the @PopeyesChicken Social Team at @Brandweek. #BrandWeek2019 https://t.co/Wk7dFActCq
RT @ElizLuke: .@AngelaIRL of @GSDM “We had a full campaign planned for this launch & we didn’t use any of it because it sold out on one Twe…
RT @ChrisAriens: .@fer_machado123 talks @PopeyesChicken at #brandweek “The hype was real” because of the market research about what custome…
RT @TwitterMktg: Following the return of The Chicken Sandwich That Broke the Internet, @PopeyesChicken, @GSDM, and @Twitter will grace the…
RT @Adweek: "What marketers are really doing is hosting a dinner party." @EA's CMO @cbruzzo says, "marketers are creating an ambiance, putt…
“We have to think about engaging with each and every player in their own unique way.” — Chris Bruzzo, CMO of EA #BrandWeek2019
MAKE 👏 AI 👏 MORE 👏 THAN 👏 A 👏 BUZZWORD👏 — Randi Stipes, CMO of IBM Watson #BrandWeek2019 https://t.co/d08xlzgbWQ
“At IBM we define AI as the system that can understand, reason, and learn from all data.” — Randi Stipes, CMO of IBM Watson #BrandWeek2019 https://t.co/sGVS8kaLVS
“D2C are what keep the incumbents on edge, and help them grow, change, and adapt.” — Deena Bahri, CMO of StockX #BrandWeek2019 https://t.co/3AsjCp1KNm
Alegra O’Hare, CMO of GAP on making your team a 🔝 priority: “It’s only through high performing teams that you get brand success.” #BrandWeek2019 https://t.co/EZnD61P3HC
3. Audio is the most-used media on mobile. #BrandWeek2019
2. Brands must create messaging that fits with the tone of the podcast #BrandWeek2019
1. Loyalty podcast listeners have to their favorite shows extends to the brands that support them #BrandWeek2019
Learnings from Gina Garrubbo, President and CEO of NPR:
Karey Burke, President of ABC on her best piece of advice, “Don’t be afraid to make people uncomfortable with your truth and your story.“ #BrandWeek2019
Anthony Anderson on making his character in Black-ish an ad exec: “We can actually make commercials and offset our costs with brand integrations.” – @anthonyanderson #BrandWeek2019 https://t.co/4cv6kbkfJ5
Hi there!! Randy & Angela, from the GSD&M Social Media Strategy Team, reporting live from #BrandWeek2019. Follow us along to learn about the state of the industry & see @AngelaIRL, @fer_machado123, & @GodisRivera analyze how @PopeyesChicken broke the internet. https://t.co/EfmpQnXqlJ
RT @Amaniseay: “Keep the perspective of different cultures and languages when designing. Make sure all your users can see themselves.” @atx…
Happy Monday! Today kicks off @atxdesignweek and we're hosting a panel this morning. If you're in #ATX, stop by at 10:30 a.m. to talk how designers and strategists can work together to design with everyone in mind. Yes, there will be tacos. facebook.com/events/2461640…
Check out the whole schedule and don’t forget to add this to your list to learn more about the chicken sandwich that broke the internet. adweek.com/events-and-awa…
Going to @Brandweek next week? Before you see @twitter’s First Lady, @chrissyteigen, be sure to check out GSD&M’s social strategist @AngelaIRL with the queen of culture, @GodisRivera, and @PopeyesChicken’s own @fer_machado123. We know, it’s a dream team on stage. See you there!
RT @fer_machado123: The Sandwich is BACK! This Sunday, National Sandwich Day! Great stuff from our @PopeyesChicken US team, @gutmiami and @…
We're so excited that @atxdesignweek is right around the corner. Our first event that week is all about how strategists and creatives can work together from start to finish to design with everyone in mind. We hope you'll join us! facebook.com/events/2461640…
This week in #ATX: We're celebrating the Big Wigs of our ad community. Check out the details and join the party on Thursday! facebook.com/events/8777264…
RT @3PercentConf: Can you believe that the #3PercentConf is less than a month away? Sound like a good time to shout out our supporting spon…
Everyone has an origin story and it was an honor to tell these. Thrilled to share that our work on @USAFRecruiting’s “Origin Story” was named Video Campaign of the year by @Digiday. See the full list of winners below. #DigidayAwards digiday.com/awards/food52-…
The Monday after @aclfestival is always the hardest. Here are some of our favorite moments to make it easier. https://t.co/e7ymB3H69i
Perks of being in #ATX: incredible bands like @Caamp stopping by to play for us in between @aclfestival madness. Catch them on Sunday if you’re festing this weekend! https://t.co/71FttQ58Q8
It’s an honor to have earned @Adweek's Media Plan of the Year for our work with The United States Air Force. It’s even more of an honor to create work that inspires new generations to protect our skies and beyond. adweek.com/agencies/these…
How much do we love @pizzahut? The limit does not exist. twitter.com/pizzahut/statu…
 
 
 
 
 
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