A technology-fueled creative agency founded by @GayGaddis in 1989.
RT @MUSEbyclio: Go inside the offices of @T3thinktank in Austin with chief creative officer @jaysuhr: bit.ly/30F0X4F https://t.co/…
Signing off from #VidCon2019 👋🏼Our @caitcwilliamson’s packing up tons of inspiration from peers, creators + the online video community to bring it all back to Austin ✈️👩🏻‍💻 https://t.co/e9cvXux5xH
Social media is a space where our society now faces all sorts of challenges. It’s the responsibility of content creators to bring solutions. #JayShettyVidCon19 #VidCon2019
“Representation is important because people can’t be what they don’t see. Each of us telling our story authentically is boundary breaking in itself because the more you’re you, the more other people feel like they can be them.” @JayShettyIW #Vidcon2019
We’re starting the third and final day of #VidCon2019 in a good place with the inspirational @JayShettyIW. He says his impact is a result of his sole focus on creating human connection, not views or engagements, through social media.
The #IABxVidCon session on the new consumer journey in the Direct Brand Economy was a fav at #VidCon2019. The full report was released this AM, so download it for yourself here: iab.com/insights/disru…
8 of 10 direct brand consumers say purchasing a brand is not enough alone to make them loyal. It takes at least 3 purchases and a whole lot of omnichannel, constant engagement with a brand for today's consumers to consider themselves loyal. #IABxVidCon #VidCon2019
P&G's Ivory Soap marks the beginning of the indirect brand economy, while @WarbyParker's inception in '10 dates the shift to a direct brand economy. Biggest change is consumer relationships realized through data are now the core asset of every enterprise. - @iab #VidCon2019 https://t.co/aaqOMTe7mk
Starting day 2 of #VidCon2019 with @iab to hear about their latest research on the new consumer journey and "Disruption of Brand Preference" in the era of a direct brand economy.
If you understand your brand's primal code (how to make sense to consumers + create desire), your brand continues to be meaningful independently of the ever changing marketing landscape. #VidCon2019 #VidConUS
To become meaningful, ping both the rational and emotional sides of the brain. To do that, create story. #VidConUS #VidCon2019 https://t.co/dgjYvICAWh
Attendees are hanging from the rafters to hear a packed session about how to build an authentic brand on a particular new and emerging platform. Share this with anyone asking if they should be thinking about @tiktok_us. #VidConUS https://t.co/dl9FbyXgjQ
Creators love podcasts bc you get 20-60 minutes of connection with fans. That's rare today. Plus, it's harder to fail in podcasts than online video right now. @hankgreen says "There's no failure in content creation. If you make something, that alone is a success." #VidConUS
A focus on the editorial of a podcast is what brings variety and originality to the space. Fast-growing content themes, like true crime, require a podcast to sound different in ways outside of production value to break through. #VidConUS
The #VidConUS podcast braintrust, @hankgreen @tonyphillips40 and Chris Corcoran, all agree: with 400+ new podcasts a day, discovery and navigability are the challenge. Word of mouth and personal communication are a friend of both podcast consumers and creators. https://t.co/4zUycWmbyE
T3 has touched down at #VidConUS in Anaheim! Follow along through Saturday as @caitcwilliamson, Director of Connections, shares what has the industry and creators all abuzz. https://t.co/Mlg2no0JoC
AI is coming to the drive-thru. President, @bendgaddis, weighs in with an exciting program T3 is working on: bit.ly/2xBm1wj via @RestaurantDive
RT @code2college: This #TechTalentTuesday, we’re highlighting another C2C Summer Intern: Alejandro, of @AkinsAISD He thought #Tech was al…
As banks evolve their mobile features, the ability to personalize banking apps based on customer data will be key. James Lanyon, VP of Strategy and Innovation, weighs in on banking and super apps: bit.ly/2XIAsgU via @BankInnovation https://t.co/hZs77faZx9
Lots of #pride for the @AuntieAnnes and T3 teams behind this work https://t.co/pBXFXfIFls
We’re excited to announce that T3 President, @bendgaddis will be launching a book, Embracing Irrationality, out this summer! twitter.com/bendgaddis/sta…
From T3 Restaurant Practice Lead, Allyson Klineman, a few dos and don'ts on how #restaurants can deploy new tech: bit.ly/2FjrvQM https://t.co/ydk5iOXQEM
Get to know one of @UPS Access Point locations right here at home in Austin, Texas -- @uncommonATX youtube.com/watch?v=jhVbE7…
@UPS #WishesDelivered took home a Gold and Silver award at this year's National #ADDYs! Congratulations to everyone on the team. https://t.co/x2XpajZukN
Happy #FathersDay to all of our T3 Dads and all of the dads who’ve gone through our T3 & Under program! https://t.co/wPY7fYSPgd
In a time of #loyalty program devaluation, smart brands will buck the trend and find ways to deliver more. Read the latest on loyalty on the T3 blog: bit.ly/2KVXoSK
Nothing says "team bonding" like being locked up in a room together with no way out. Yesterday, our Summer Interns and their managers spent the day at @AustinPanicRoom. Which team do you think escaped first? https://t.co/w7TgTocfal
Exciting News! Creative Director Jen Smith earned a spot on @AdWeek's #Creative100 for her work on @UPS. Check her out! bit.ly/2XA1DH7
Did someone say #NationalDoughnutDay? https://t.co/rpgYwdSXE8
We're looking forward to a kick-ass summer with our 2019 Summer interns! Welcome to T3 y'all! #DamnGoodPeople https://t.co/DpNCmxMhRj
Steve Fredette of @ToastTab says it’s only a matter of time before voice #AI gets more useful than asking about the weather. Alexa is still finding its utility (remember the early days of the iPhone?) but when we figure it out it will be huge. #collisonconf
The subscription model has changed #marketing’s role. Retention is more important that conversion. It’s the new funnel. - @destraynor at #collisionconf https://t.co/TVcSE8GpL8
“If all of your customers are perfectly content you’re probably not #innovating.” - @benchestnut #CollisionConf
“If content is king then execution is the castle.” - @grahammcuk #CollisionConf
@briansugar #hottake at #CollisionConf: FB is moving to groups. Everything else is secondary. As publishers @POPSUGAR is vigorously creating groups to get on board with the new algorithm. #socialmedia https://t.co/4dNSJ26s4z
“The challenge for media companies is shifting from being a media company to being an IP company.” -@ChristaCarone #CollisionConf #intellectualproperty
Don't obsess over return on ad spend. Really focus on customer lifetime value and building relationships with your most profitable customers.” - @KellynKenny #CollisionConf
RT @Elissa_L: #Marketing is getting #disrupted - it's about standing out in crowded feeds, alongside the best brands in the world, not just…
The average consumer is consuming over 300 feet of content on their mobile device. That's a football field in one day. -@KellynKenny #CollisionConf https://t.co/82wWY5GPzN
[Users] want what they consume to say something about them. - Samantha Berry of @glamourmag #collisionconf
Media brands [incl. journalists] need to be better with analytics to prove effectiveness. And advertisers need to trust these media platforms as experts with access to quality audiences. - Samantha Berry of @glamourmag #collisionconf #DigitalMarketing
Kelly Day of @Viacom sees growth in IGTV as part of the future of media. We agree! #CollisionConf https://t.co/ru00HJB6NW
@NPR shifted away from 100% audio to be wherever their listeners are. Watch Tiny Desk on YouTube. Get the news on radio, app or smart speaker. Post on social media. “Be friction free and be wherever the users are.” - @MegZGold #collisionconf
“So many #startups take things one step at a time. Think 5 years from now and work backwards.” - @JohnTChambers #CollisionConf
“You can copy products. You can copy strategy. But you can’t copy culture. You actually have to build it.” - @RosemarieRyan #CollisionConf
“There’s a digital component to all types of #marketing. We even use digital sign ups and ads to promote offline events.” @mada299 at #CollisionConf
RT @Recode: Facebook's former chief security officer @alexstamos tells @karaswisher that Mark Zuckerberg should "give up some of [his] powe…
“There’s a digital component to all types of #marketing. We even use digital sign ups and ads to promote offline events.” @mada299 at #CollisiionConf
“It’s time to stop calling it digital marketing and start calling it technology-enabled marketing” - @dmcglashan at #CollisionConf
If people trust you/your content then you can “do other stuff.” (Like extending into commerce) @neilvogel gives the example of his platform The Spruce #collisionconf https://t.co/KZqQd6Akj4
 
is another great example of a brand that built trust with content and then saw great success with product launch #collisionconf
“Hold user interest above everything else. Nothing else matters.” - @neilvogel #collisionconf
How to build a trusted brand with @neilvogel from Dash.com We’re all about better ads! #CollisionConf https://t.co/KOgIr3YOGa
@karaswisher : What does the modern media company look like? @ev: It will blend open media (e.g. Twitter) with traditional (not scalable, limited views). Something that taps the world’s brains. #CollisionConf
“People still want good things to read and to inform their world.” - @ev in convo with @karaswisher #CollisionConf https://t.co/PtiaCbE4TT
“AI is infiltrating everything we do.” -@ev Is your company integrating #AI into any offerings? #CollisionConf
RT @rickspence: Ev Williams, founder of Twitter, Blogger and Medium, speaks at #CollisionConf with Kara Swisher. @Ev admits social media is…
RT @tara_deschamps: . @EV in conversation with @karaswisher says social media is in a state of “bleakness of it figuring out where it needs…
RT @sachinbahal: @karaswisher talking to #evwilliams from @Medium/@Twitter about life after #Twitter @CollisionHQ #CollisionConf https://t.…
RT @coriecap: @karaswisher in conversation with @ev on Life After Twitter #CollisionConf https://t.co/QXd0uGYE5o
@karaswisher interviews @ev, Co-founder of @Twitter and @medium. He says #socialmedia is humanity and unfortunately amplifies the bad aspects of it. On the other hand, it also does the opposite. There is a better version of social media yet to be invented. #CollisionConf
You can't transform [a brand] if you don't have a culture aligned against a vision. Step one: galvanize your ultimate evangelists. - @mindygrossman, CEO of WW (the brand formerly known as Weight Watchers) #collisionconf
"As long as we can understand the touch points (of traditional and digital media) we can create something that's really powerful." Jamie Moldafsky, CMO of Wells Fargo #CollisionConf #digitalmedia
🔮What's in @Snapchat's future? HARDWARE!! #AR #socialmedia #collisionconf
First up: @Snapchat's @eitanpilipski talks the democratization of #AR and how Snap is leading the way. (Don't forget... they're a camera company now 😉) #CollisionConf #socialmedia
We're at @CollisionHQ in Toronto this week! Keep up with our take on the future of tech w/ live tweets from social strategist @miro_cassetta #CollisionConf https://t.co/fd1Y05JmUF
Mom's kick ass at home and in the office and family-friendly workspaces let them do just that. Thank you @KXAN_News for featuring our 28-year-old T3 & Under program this week. Read the full article here: bit.ly/2YunrEn
RT @AngelaCYang: What do you want to eat for dinner? Question never gets old. But how we decide on the answer is changing. I'm teaming up/…
Don't miss T3 VP of Strategic Growth, @AngelaCYang, at @MediaPost's Marketing QSR Conference tomorrow morning for her panel "QSR Media Planning and the New Hunger Journey." You can tune in live at 9/8 CDT here: bit.ly/2YtKNK9 #MarketingQSR
@LushLtd wasn't really leaving social media and neither is your brand. Check out the latest blog from T3 Director of Connections, @sarahkhoffman bit.ly/2Ydl6xA
Our new customer-centric #digital experience for @laMadeleine brings a new twist to the brand’s French-inspired roots. Read more and bon appétit! bit.ly/2YaFOOA https://t.co/cWWORYIurX
As brands evolve their #loyalty programs, are they really offering more valuable experiences? T3 Loyalty Practice Lead Sean Eidson and Chief Creative Officer @jaysuhr jump in to take a look at two recently refreshed programs: bit.ly/2DLpkVb https://t.co/5sqsfiQuy5
We're excited to expand our #loyalty offering with the addition of a new executive practice lead. Read more about Sean Eidson and his role at T3: bit.ly/2Y27fdn
“If you’re thinking about bringing philanthropy into your model, do so with the same focus and manpower as anything else you do in your business.” - Scot, Founder @StateBags #DigidayRetail
Getting schooled on adapting the 1:1 philanthropy model into a successful business from the founders of @StateBags who have been helping kids in need with a lot of passion (and a little celebrity). #DigidayRetail https://t.co/G5I8KvM7q1
Excited to be with @Digiday over the next few days and to learn about macro retail and direct-to-consumer trends. #DigidayRetail
RT @peasepark: Join us tomorrow for #eeyoresbirthday! We’re parking cars at @T3thinktank @BenchmarkBank & selling snacks & hats at our boo…
Thank you to @TexasAdGroup for joining us in the office today! https://t.co/w0qCUKhluM
Today we welcomed our April KickStart class to T3 featuring breakfast with @GayGaddis and a happy hour on the patio! Cheers and welcome to T3 🥂 https://t.co/q5LaqX0BuB
Retailers need to go beyond discounts and focus on experience to hold customers’ attention. T3 Loyalty Practice Lead, Sean Eidson, weighs in on how retailers are rethinking their loyalty programs: bit.ly/2UP8b7E via @Digiday #loyalty
ICYMI: Check out our latest blog from T3 Loyalty Practice Lead Sean Eidson on why your #loyalty program is broken and what you can do to fix it: bit.ly/2IDyE0v https://t.co/aLKB4k5ms5
Dinning culture is shifting. Read T3 President @bendgaddis's POV on how #restaurants can rethink their brand experience to keep up in this quickly evolving space bit.ly/2UCKI9D via @RestaurantDive
#TheMasters meets putt-putt in our annual Master’s Putt-Off Tournament. Congratulations to Annie for taking home the Green Jacket! https://t.co/YDx5nlw3VW
What better way to top off RLC than with a panel on modern #loyalty? Thank you @shyamsrao of @getpunchh for moderating a great panel with @GenghisGrill, @TSmoothieCafe, and T3 COO, Christian Barnard. https://t.co/xWPNpiSCPM
Congratulations to #client @UPS for earning a top 5 spot in Morning Consult’s Most Loved Brands! Read more here: bit.ly/2KnZpIV
@MyABJ explores our #dogsoft3 program and the ins-and-outs of pups in the #workplace: bit.ly/2FZMVD1
Wishing the happiest of birthdays to our fearless founder, @GayGaddis! Her birthday may fall on April Fool's Day, but her #CowgirlPower is no joke. https://t.co/jtXo2iEvYB
Get ready to sweat. With T3's help, @AuntieAnnes has launched a hybrid hot yoga studio pretzel shop: bit.ly/2CNTM0C #AprilFools https://t.co/WUWhoR0p7f
RT @AAFDSM: Thanks to everyone who attended today’s luncheon on #brand #storytelling and especially to our speaker, Jen Smith of @T3thinkta…
We had a ball at our fourth annual #MarchMadness Knockout Tournament! T3 President @bendgaddis was hardly upset that Jason beat him for the third time 😉 https://t.co/DFCUnPFc0X
T3 Creative Director Jen Smith shared T3's @UPS #WishesDelivered case study at today's @AAFDSM monthly luncheon. Read more about the award-winning brand #storytelling campaign here: bit.ly/2CJeXRj https://t.co/LyfizYdFJd
RT @ZLRIGNITION: The team enjoyed hearing Jen Smith from @T3thinktank discuss the UPS Wishes Delivered campaign at today’s @AAFDSM’s lunche…
RT @AAFDSM: Today’s the day. Join us for our March luncheon as Jen Smith, Creative Director at @T3thinktank talks Brand Storytelling and th…
Now that the dust has settled, it’s time to reflect on a few key themes that surfaced during #SXSW Interactive: bit.ly/2CBTaL5 via @scmccornick #SXSW2019 https://t.co/z6YbRruPio
@BeTheMatch is at our office today collecting samples from T3 volunteer donors to help find a cure for blood cancers like leukemia and lymphoma: bethematch.org #BeTheMatch #T3Gives https://t.co/bxRkIm0SBc
We were happy to host this energetic group of @UChicago #advertising and #marketing students at our office today! #UChicago https://t.co/wMDKiKbfM1
This week, T3 Creative Director Jen Smith will discuss brand storytelling and our team's work on @UPS #WishesDelivered with AAF #DesMoines: bit.ly/2OoyNpE twitter.com/AAFDSM/status/…
What does @Starbucks “new retail" in-store strategy mean for the coffee #retailer? T3 VP of Strategy and Innovation @jklatx weighs in: bit.ly/2HyMIsw via @Digiday #loyalty
Q: How can you ask someone to be a “gut check” on cultural appropriation in a non-offensive way? A: Ask permission before posing your question. @AngelaCYang @bumble #WokeWednesday https://t.co/c6OqTKn8iT
“Change doesn’t have to be loud.” @AngelaCYang shares questions to ask yourself when examining cultural appropriative behaviors. @bumble #WokeWednesday https://t.co/xmnGVqhK0I
 
 
 
 
 
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